Google Implements New Policy Requiring Disclosure of AI Use in Election Advertisements
Summary:
Google updates its political content policy, requiring verified election advertisers to disclose their use of AI in campaign content. The policy aims to address synthetic content that depicts real-looking people or events. The disclosure notices must be prominently displayed for users to notice. The updated policy will apply to image, video, and audio content, taking effect in mid-November 2023, ahead of the US presidential elections in November 2024. This move comes as AI-generated content continues to raise concerns, prompting Google and other tech giants to focus on AI tools and services.
Google Introduces Policy Requiring Disclosure of AI Use in Election Advertisements
Google has announced updates to its political content policy, stating that all verified election advertisers will now be required to disclose their use of artificial intelligence (AI) in campaign content. The disclosure requirement specifically applies to synthetic content that depicts real-looking people or events. These notices must be prominently displayed so that users can easily notice them. However, ads that contain AI-altered or generated content that does not affect the claims made in the ad will be exempt from this requirement. Google's examples of AI use include editing processes such as resizing and color corrections, as long as they do not create realistic depictions of actual events. This updated policy will cover image, video, and audio content and will be implemented in mid-November 2023, coinciding with the upcoming presidential elections in the United States in November 2024. The issue of disclosure for AI-generated content has gained significant attention due to the rise of mass AI tools like OpenAI's ChatGPT, which facilitate the creation and dissemination of such content. As AI continues to influence various industries, Google, along with other major tech companies, has been increasingly focusing on AI tools and services. In a memo from the CEO, he expressed his vision of making Google an "AI-first company." Google has also made recent advancements in its search engine, incorporating AI-powered enhancements, and collaborated with OpenAI and Microsoft to establish the 'Frontier Model Forum' for self-regulating AI development within the industry. This emphasis on AI policies extends to Google's other platforms, as seen with YouTube's recent release of its principles for working with the music industry on AI-related technology.
Published At
9/7/2023 7:52:29 AM
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