Google Chrome Introduces Privacy Sandbox to Replace Third-Party Cookies and Enhance User Privacy
Summary:
Google Chrome has launched its built-in tracking and ad-curation platform, Privacy Sandbox, to the majority of its users. The platform aims to replace third-party cookies with a more privacy-centric approach to tracking users' interests. However, privacy experts have raised concerns about transparency and data collection. Users will have some control over their ad preferences through the settings menu.
Google Chrome has officially launched its in-built tracking and ad-curation platform, known as "Privacy Sandbox," after initially rolling it out to a limited number of users. According to a blog post by the company, the platform is now accessible to approximately 97% of users, with plans to onboard the remaining 3% over the next few months. Critics have voiced concerns about the new tracking system, but Google defended it by stating that Privacy Sandbox is necessary to eliminate third-party cookies and fingerprinting. By introducing Privacy Sandbox, Google aims to replace third-party cookies with a more privacy-centric approach to tracking users' areas of interest. Nonetheless, transparency and data collection remain significant concerns. Users will have some control over their ad preferences through the settings menu.
Published At
9/11/2023 6:38:16 PM
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