Nissan Unveils History and Safety-Based Metaverse Experience, Heritage Cars & Safe Drive Studio
Summary:
Nissan Motor Co. launched a metaverse experience, "Heritage Cars & Safe Drive Studio," featuring three iconic cars from their history and interactive safety exhibits. The project, which commemorates Nissan's 90th anniversary, educates users on various safety aspects while offering experiences like test-driving historical vehicles and playing mini-games. This latest Nissan metaverse exhibit is accessible via the Meta Quest headset.
On March 7, Nissan Motor Co. unveiled their latest project, a metaverse experience titled "Heritage Cars & Safe Drive Studio" that offers a unique blend of historical car showcases and interactive safety-oriented activities. Nissan's press release elucidated that this project serves as a commemoration of the company's 90th anniversary year begun in December by featuring three emblematic Nissan models, each set within a meticulously designed virtual backdrop representative of its era.
At the inauguration of this innovative exhibit is the globally recognized drifter, the Nissan Silvia Q's S13. Users can engage with this iconic vehicle within the Heritage Cars & Safe Driving Studio while exploring the effect of pedestrian apparel colors on driving perception. In the subsequent showcase, attendees can partake in a mini-game that educates on a driver's view range and the repercussions of multitasking while operating a vehicle. This segment also offers a look at the favored tuner vehicle, Skyline 2000GTX-E, elevated to fame via entertainment platforms such as the Gran Turismo game series and the Fast & Furious movie franchise.
The concluding showcase transports users back to the American 50s and 60s, offering a hands-on steering wheel spin exercise set against a backdrop reminiscent of an archetypal American dine-in theater. All three experiences were developed in collaboration with university research teams in Japan.
The Nissan Metaverse experiences are accessible via the Meta Quest headset. The lineup includes Nissan's inaugural virtual test drive launched in 2022 along with four refreshed Metaverse worlds from Nissan's December 2023 90th anniversary celebration.
These immersive updates from Nissan align with the maturing status of AR and VR hardware advancements. The debut of Apple's premier mixed-reality headset in February 2024 has stoked fresh rivalry amongst tech giants like Meta and Microsoft who have been gradually gravitating their products toward consumer and corporate adoption over the previous ten years. Interestingly, a significant percentage of social media conversations regarding the metaverse exhibit a positive sentiment.
Published At
3/7/2024 10:30:00 PM
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