LVMH Embraces AI to Augment Human Expertise, Unveils In-House Chatbot MaIA
Summary:
Moët Hennessy Louis Vuitton (LVMH) asserts that artificial intelligence (AI) is designed to augment, not replace, human expertise. The luxury goods titan is using AI to enhance human efforts, a move designed to quell fears about a future where automation usurps most human tasks. This dovetails with a wider industry view, with Robin Li, CEO of Baidu, viewing AI's potential to alleviate issues linked to population decline. LVMH is also making progress in AI development, launching MaIA, an in-house AI chatbot in 2024. The company also trained 1,500 staff members in AI usage in 2023 and plans to expand this training to 10,000 employees in the future.
Regardless of prevailing unease, Moët Hennessy Louis Vuitton (LVMH) asserts that artificial intelligence (AI) is designed to enhance, not supplant, human expertise. The luxury goods titan from France intends to utilize AI technology to supplement human efforts, revealed Axel de Goursac, the AI Factory Director at LVMH, whilst addressing Viva Tech Paris 2024. His proclamation will assuage fears about a dystopian future where automation through AI usurps the majority of human tasks, threatening to render the human workforce redundant. In contrast, LVMH maintains that people will continue to be integral to the creative process in the luxury sector, adding that "While the creative process is predominantly human-based, generative artificial intelligence can further aid in its enhancement." A major use of this generative AI tech at LVMH is to expedite and minimize the expenses of launching new merchandise.
Notably, Robin Li, the CEO and Co-Founder of Baidu, also foresees artificial general intelligence (AGI) easing fears linked with diminishing populations. Recently, the technology world has seen a surge in AI investments, reflected in Elon Musk’s firm bagging $6 billion in a Series B financing round. This capital injection is intended to position its AI-powered chatbot Grok as a potential rival to ChatGPT by 2024's end.
This noteworthy funding round brings xAI's value to $24 billion, less than a year since the firm's inception in July 2023. Against this backdrop, LVMH is progressing with in-house AI development. Early in 2024, LVMH launched MaIA, an in-house AI chatbot incorporating privacy-safe features, built on OpenAI’s GPT-4 basic model. To extend in-house AI proficiency, LVMH provided AI training to 1,500 staff members during 2023, with a target of expanding this to more than 10,000 staff members in due course. LVMH's MaIA was created in partnership with the Institute for Human-Centered Artificial Intelligence at Stanford University.
Published At
5/28/2024 4:02:59 PM
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