Coinbase Backs WNBA Championship Celebration; Sports Bra Bar Plans Nationwide Expansion
Summary:
On June 25th, women's sports bars across the U.S. celebrated Minnesota Lynx's win over New York Liberty in the WNBA Commissioner’s Cup Championship. The event was sponsored by Coinbase, which has supported the NBA and WNBA for three years. In Portland, Oregon's sports bar, Sports Bra, fans enjoyed complimentary refreshments and a free t-shirt. Similar celebrations took place in bars across New York City, St. Paul, and Seattle. The Sports Bra, opened in February 2022, has seen substantial growth, making $1 million in revenue within eight months. Plans for nationwide expansion via franchising have been announced, thanks to investment by Alexis Ohanian's 776 Foundation.
June 25th was a day of celebration across women's sports bars in the U.S., as Minnesota Lynx overcame New York Liberty in the Woman's National Basketball Association (WNBA) Commissioner’s Cup Championship. Exhilaration soared courtesy of the event's sponsor, Coinbase.
In Sports Bra, Portland, Oregon's popular sports bar, 56 ecstatic fans feasted on bar snacks and drank a complimentary beer or wine. They also gained a free T-shirt for replying to invitations delivered by Coinbase or the WNBA. Analogous festivities occurred in bars in New York City, St. Paul, and Seattle.
Coinbase has lent its support to the NBA and WNBA for the past three years through a long-term agreement. And the timing couldn't have been better, with Katie Leedy, Sports Bra's operations manager, noting the remarkable growth and increasing popularity of the WNBA league. Stadiums selling out are testament to that.
Owner of Sports Bra, Jenny Nguyen, was approached by Coinbase to organize the celebratory event, who worked directly with the cryptocurrency exchange to ensure a successful event. Coinbase's chief marketing officer, Kate Rouch, stated that one motivating factor behind their WNBA partnership is to promote women's empowerment in an ever-evolving financial system. She added that they take pride in supporting female sports stars and women-owned small businesses, and the intimate celebrations with fervid WNBA fans.
The Sports Bra, which touts itself as the first-ever female-only sports bar and opened its doors in February 2022, has enjoyed impressive returns. Nguyen reportedly saw a revenue of $1 million within the first eight months, after initial funding from a Kickstarter project. Future plans involve a national expansion via franchise, funded by an investment from Reddit's co-founder, Alexis Ohanian's 776 Foundation.
Published At
6/27/2024 5:18:56 PM
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