Avalanche Partners with Japanese Loyalty Program Company for Mass-Scale Blockchain Rewards Program
Summary:
Blockchain platform Avalanche partners with a Japanese loyalty program company to bring their rewards program to the blockchain, expecting millions of transactions. Loyalty Marketing plans to migrate their entire user base to a Web3 system and mint millions of NFTs. The partnership aims to provide benefits of composability for merchants and increased engagement for users.
Avalanche, a PoS blockchain platform, has partnered with a Japanese loyalty program company with 100 million users to bring their loyalty rewards program into the blockchain, expecting 5-10 million transactions on a subnet. In an interview with Cointelegraph, Nick Mussallem, Ava Labs' head of product, discussed the partnership with PlayThink and Loyalty Marketing to onboard over 100 million users into the Web3 space. Mussallem mentioned that Loyalty Marketing plans to mint up to 10 million NFTs as they migrate their entire user base to a Web3 system. He also pointed out the benefits of blockchain for merchants in terms of composability and for users in terms of engagement.
Published At
9/7/2023 9:55:01 AM
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