YouTube Updates Guidelines to Address AI-Generated Content and 'Deep Fakes'
Summary:
YouTube has updated its community guidelines to address the use of artificial intelligence (AI) in content. The guidelines now require creators to disclose if their content is manipulated or AI-generated. New labels will identify such content, with more prominent ones for sensitive topics. Non-compliance can lead to content removal or suspension from the YouTube Partner Program. The platform is also introducing features to allow users to request the removal of AI-generated 'deep fake' videos. Additionally, YouTube will remove AI-generated music or content that mimics an artist’s unique style upon requests by music partners.
The popular video sharing site, YouTube, has updated its community guidelines to include rules on the use of artificial intelligence (AI) in its content. In a blog post on Nov. 14, YouTube explained that these changes will require content creators to notify viewers if the content they are viewing has been manipulated or generated using AI. The company said content qualifies as "synthetic" if it realistically portrays something that didn't actually happen, or shows someone saying or doing something they didn't. Notification about synthetic content will appear in two places: a new label in the description section, and a more distinct label on the video player itself if the synthetic content involves "sensitive topics". These topics, as defined by YouTube, include political elections, ongoing international conflicts, public health crises, and public officials. YouTube stated that it will collaborate with creators to ensure understanding and compliance with these new guidelines. However, creators who fail to comply risk having their content removed, being suspended from the YouTube Partner Program, or facing other penalties. YouTube also commented on the proliferating issue of AI-generated deep fake videos, promising a new feature that will enable users to request removal of such videos via a privacy request process. Numerous celebrities and public figures, including Tom Hanks, Mr. Beast, Gayle King, and Jennifer Aniston, have struggled with deep fake videos falsely representing them showing endorsement of certain products. The music industry has also felt the sting of AI-generated content, dealing with numerous deep fakes illegally using artists' voices or musical tracks. YouTube's updated guidelines commit to removing AI-generated music or content that mimic an artist’s unique singing or rapping style at the request of "music partners". Earlier this year, YouTube started refining its stance on AI technology use within the music industry. Alongside the community guidelines update, YouTube has also introduced new AI chatbots that converse with viewers during video playback.
Published At
11/15/2023 8:20:22 AM
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