X, Once Twitter, Unveils AI-Powered Feature To Revolutionize Advertising
Summary:
Social media platform X, previously recognized as Twitter, announced a new AI-enhanced feature for advertisements. The "AI Audience" tool allows advertisers to define their target audience, which AI then uses to generate a pool of suitable users instantly. Some users see this as a potential game-changer, and others worry about AI perpetuating biases. The move aligns with CEO Elon Musk’s stance on integrating AI with social media, demonstrated by his proprietary AI model, Grok, which is available to premium X subscribers.
Social media giant X, previously known as Twitter, has revealed a new AI-powered feature for marketing stakeholders. This announcement was made on May 10, introducing the upcoming "AI Audience" function. The feature is designed to offer advertisers the ability to briefly summarize their intended audience, leaving it to X's AI technology to promptly generate a group of the most suitable X users. The company showcased an example of the new feature by defining a target audience as "Technology Leaders" and describing it as "users who excel in technology". Within moments, the AI generated a list of hundreds of matching users, alongside their demographic info. Though X's CEO Elon Musk reshared the post, he didn't comment about the feature.
One user responded to the announcement, speculating that this could significantly disrupt the advertising industry, providing more "bang for your buck". Nevertheless, this user raised questions about the AI's capacity to reliably build accurate audiences. If effective, this tool could potentially give X a competitive edge over other platforms that still rely on traditional methods for audience targeting. Meanwhile, some users expressed worry regarding the potential perpetuation of biases and stereotypes by the AI. Others questioned the real product of X and its true target audience. One user commented, "I believed I was the one paying, so X didn't need to hawk me to brands or corporations." Even though there were skeptics, many users described this new feature as "innovative" and "intelligent".
This announcement comes amidst Musk's dedication to integrating AI into the platform. He previously announced the accessibility of his AI model, Grok, for premium X subscribers on March 26 and unveiled an updated version, Grok-1.5, on March 29. Grok-1.5 is touted to possess enhanced reasoning capabilities and a context length of 128,000 tokens. Amidst a lawsuit with OpenAI, an organization with which Musk formerly associated, he expressed his intent to make Grok an open-source platform on March 11. Regardless, Musk refuted a report in January asserting that his AI company xAI had successfully secured $500 million of its established $1 billion investment goal.
Published At
5/10/2024 12:27:23 PM
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