Web3 Professionals Discuss Metaverse's Potential and Blockchain's Role in its Evolution
Summary:
Web3 experts discuss the role and potential of the metaverse for future industries, with applications seen in gaming, tourism, and real estate. Imaginary Ones' co-founder suggests how brands could merge real-world products with platforms like the metaverse, while the CEO of Landvault highlighted metaverse uses in "destination marketing." Despite acknowledging the metaverse's potential, both executives expressed differing views on the impact of blockchain technology on the metaverse.
Interest in the metaverse hasn't entirely faded, as many maintain optimism about its broad-ranging applications and its promising prospects. Web3 experts communicated to Cointelegraph about the potential of the metaverse in diverse fields such as gaming, property, and travel. NASA has been utilizing the metaverse as a mechanism for training astronauts.
The co-founder of the Web3 entertainment organization Imaginary Ones, Clement Chia, indicated that prominent brands have the ability to merge real-world products with emerging platforms like the metaverse. He further revealed that they have been successful in incorporating brands such as Hugo Boss and Samsung within their "Imaginary" environment. “Thanks to blockchain technology, users have authentic ownership of their digital assets. Tokenization signifies a leap forward in the digital realm, enabling programming via smart contracts and thus creating limitless possibilities,” Chia expressed.
Samuel Huber, CEO of Landvault, a metaverse-as-a-service company, and Matera, a social finance firm, conveyed to Cointelegraph that metaverse applications in tourism, property and sports have been seen in their company. He underscored how institutions from the Gulf Cooperation Council (GCC) have employed the metaverse as a means for "destination marketing." Huber explained, "The metaverse offers an excellent platform for governments, organizations, and brands to showcase their locations to a much larger audience via virtual tours, historical demonstrations, and events."
Huber also mentioned how the metaverse has been employed to showcase property to potential global buyers. "Thanks to digital twin technology and virtual reality, people from all corners of the globe can view properties while in their own homes." Furthermore, he stated that they have collaborated with a variety of sports teams in order to create metaverse experiences.
Different perspectives were given by the executives when asked about the influence of blockchain technology on the metaverse. Chia contended that incorporating blockchain technology into the metaverse wouldn't necessarily address its purpose-related issues. Instead, he emphasized the need to develop high-quality products that build emotional connections with users. He stated that the metaverse ought to have a purpose, permitting individuals to discover meaning and a sense of community within it.
In contrast, Huber argued that while the metaverse would still have significant influence without blockchain, integrating blockchain technology can offer unique benefits to metaverses. These advantages encompass transparency through unalterable records, one-of-a-kind digital tools like nonfungible tokens (NFTs) and monetization frameworks that offer creators and developers new avenues of revenue generation.
Published At
4/26/2024 3:09:12 PM
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