VanEck Showcases Newly Approved Ether ETF with Engaging Ad Campaign
Summary:
Asset management firm VanEck has released an advert promoting its newly approved Ether (ETH) spot exchange-traded fund (ETF) which was recently green-lit by the Securities and Exchange Commission. The ad has been viewed favorably by the online community with over 170,000 views. The S-1 filings for the ETFs are still awaiting SEC approval. In contrast to VanEck's high-profile promotion, other firms with approved ETFs have yet to launch similar campaigns.
Asset management company VanEck swiftly launched a creative, catchy 37-second ad to draw attention to its newly sanctioned Ether (ETH) spot exchange-traded fund (ETF), with the suggestive tagline "Enter the ether." Just half an hour post the validation of its 19b-4 dossier by the Securities and Exchange Commission, along with other companies including BlackRock, Fidelity, Grayscale, Franklin Templeton, ARK 21Shares, Invesco Galaxy, and Bitwise for an Ether spot ETF, the company uploaded its advertisement on X platform on May 23. According to experts, the S-1 files for every ETF still require a go-ahead from SEC to commence trading and it may extend to several months for complete approval. The VanEck advertisement poses the question, "Could Ethereum be the catalyst for a more decentralized, open-source economy?" and replies, "That's a question for you and me to answer."
This intriguing ad garnered over 1,000 re-shares on X platform and has been watched more than 170,000 times. Most online viewers reacted positively to the ad. The chief operating officer at Yield Guild Games, Colin Goltra even hailed the ad for being 'hard-hitting'. A cryptic comment from the anonymous co-founder of DeGods private club X+ read, "Today, the older generation stumbles upon smart contracts for the first time, and realizes cryptocurrency is not just digital gold." Jito Foundation contributor Andrew Thurman humorously equated the Ether ETF ad to overindulged bar-hopping pal.
In late September, VanEck similarly publicized the launch of Ethereum Strategy ETF, identified as EFUT, a futures ETF of Ethereum, which kicked off operations on October 2. So far, none of the other asset managers with the 19b-4 approvals have initiated ad campaigns. Among the approved haul, only Grayscale and Bitwise have confirmed the endorsements via X platform posts.
Published At
5/24/2024 2:39:19 AM
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