TikTok Unveils AI-Powered Digital Avatars for Enhanced Brand Promotion
Summary:
TikTok is expanding its ad suite with artificial intelligence-powered "digital avatars" that brands can personalize to promote their products. These AI-backed avatars, dubbed with voices in multiple languages, are designed from paid actors' video footage. The features are in beta mode and will be offered to a few users on a waitlist. TikTok's upgrade also includes "custom avatars" that mimic content creators and brand spokespeople, which are currently under testing with its creator community. In order to ensure transparency, videos constructed using AI-tools will be labelled as "AI-generated".
Prepare for your TikTok browsing to be filled with personalized adverts using artificial intelligence (AI) in the form of "digital avatars." These avatars, according to the announcement by TikTok on June 17, can be customized by brands to convey messages about their product. TikTok is broadening its Symphony ad suite with these "digital avatars" and an "AI dubbing" feature, which it states enables brands to fabricate and localize content. The digital avatars are constructed from actual video recordings of paid actors authorized for commercial applications. Users can select an AI-produced "voice and accent" to recite a script, which is then overlaid onto the avatar's speech.
A demonstrative video reveals how a text-to-speech tool is employed to voice over the actors in various languages, attempting to imitate mouth movements accordingly. An AI can also create the script. TikTok's tool can support ten different dialects and languages, including but not limited to English, Spanish, Japanese, and Korean. It identifies the language input and dubs it into the user's language of choice.
This recent development in avatar technology forms part of TikTok's AI-supported ad suite introduced within the year. This includes a "virtual assistant" capable of trendspotting on the platform, suggesting ideas, and generating a script. The AI avatars and features for translation and dubbing are in beta versions, currently offered to a limited number of users on a waitlist.
The platform is extending this technology to "custom avatars" that reflect the appearance of content creators and brand spokespeople, possessing the same multilingual capacities as the AI avatars. The development of these custom versions is being tested within its creator community.
To ensure transparency, video content made using AI tools will bear the label "AI-generated". An example video showed that content created with AI-cloned creators will have this label subtly displayed in a small box in one of the corners.
One flaw seen is in the synchronizing of speech and movements such as gestures, which is apparently mismatched. This unusual similarity is referred to as the "uncanny valley."
This exploration of AI avatars by TikTok follows after Meta initiated an AI chatbot last September, which mirrors numerous celebrities. Among those almost 30 notable personalities that Meta now operates Facebook and Instagram profiles for, are AI bot versions of Paris Hilton, Snoop Dogg, and Tom Brady, previously an FTX promoter.
Published At
6/18/2024 5:12:44 AM
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