Target to Launch AI Chatbot 'Store Companion' to Assist Workforce Nationwide
Summary:
Target Corporation is introducing a new artificial intelligence (AI) tool named "Store Companion" to help its workforce across its near 2,000 U.S. stores. Set to launch by August, the chatbot will provide guidance on work processes, mentor new team members, and bolster store operations. Accessible through an app on devices used by Target employees, Store Companion will provide instant responses to queries about procedures and protocols. The tool is currently being tested in about 400 stores throughout the U.S. Target is also using AI to refine product descriptions on its website and is trialing other AI applications for future rollout.
Major retailer, Target Corporation, has announced plans to implement a new artificial intelligence tool aimed at assisting its workforce across its near 2,000 stores nationwide. Named "Store Companion," the AI chatbot will be launched by August, providing guidance on work processes, mentoring new team members, and bolstering store operations, the company stated on June 20. The generative AI chatbot, according to Target, was created "to simplify the jobs of team members and enhance the customer shopping experience."
Accessible through an app on devices used by Target employees, Store Companion will provide instant responses to queries about procedures and protocols. Questions like "How can I enroll a guest for a Target Circle Card" or "How can I reboot the cash register in the event of a power failure" can be addressed to the chatbot.
Mark Schindele, Target's executive vice president and chief stores officer, dubbed the generative AI as a "revolutionary technology." He said it eases work tasks and upgrades customer experience. Serving over 400,000 employees in the U.S, according to Macrotrends, he said, “The tool clears up time and focus for our team to cater to guests attentively and to build a shopping environment that promotes discovery, convenience, and little joys of everyday life.”
The AI chatbot was conceived and brought to life by Target's in-house tech team and is presently being tested in about 400 stores throughout the nation. These pilot stores will provide valuable input on enhancements needed prior to a nationwide implementation.
On another front, Target is utilizing generative AI to paraphrase reviews and refine product descriptions on its website to assist customers in making confident purchase decisions. They are also trialing numerous other generative AI implementations that may be launched in due course. However, this announcement did not significantly affect Target's stock price (TGT), which rose 0.59% to $143.38 based on Google Finance data.
Published At
6/21/2024 8:02:11 AM
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