Sony Affiliate Amber Japan Rebrands as S.BLOX Amid Crypto Expansion
Summary:
Sony Group's Tokyo-based firm, Amber Japan, has officially rebranded to S.BLOX, as it aims to expand crypto trading with Sony's various businesses. Accompanying the rebranding, S.BLOX plans a significant overhaul of the WhaleFin service to enhance user-friendliness and feature variety. Finally, Sony continues its foray into the Web3 space, issuing warnings against unauthorized use of its copyrighted material amongst AI developers.
As of July 1, Tokyo-based firm Amber Japan, a member of the Sony Group, has officially rebranded itself to S.BLOX. This change comes in line with the company's expansion plans in the realms of crypto trading in cooperation with various entities under the Sony Group umbrella. Amber Japan was best known for running WhaleFin, the popular crypto trading service.
The name change is a step that follows its recent acquisition by Quetta Web, a fully owned Sony Group Corporation subsidiary, this occurrence took place in August 2023, according to an official WhaleFin announcement. Both Sony Group and Amber Group refrained from making any public comments regarding this matter when approached by Cointelegraph.
As part of this rebranding, S.BLOX is set to revamp its WhaleFin service in a significant way. This facelift involves a complete overhaul of its user interface as well as the launch of new application releases. The ultimate goal of this transformation is to make the service more user-friendly while simultaneously expanding its features. This service renewal is one of many moves by Sony as it delves deeper into the crypto market to stay competitive.
Quetta Web fully owns S.BLOX and was established on January 10, 2018. The full ownership highlights Sony Group's complete financial investment in the cryptocurrency trading company. The most recent financial reports show a capital of approximately 1,708,179,531 yen, which is equivalent to around $10.5 million. S.BLOX operates under the regulation of the Kanto Local Finance Bureau Director No. 00015 and it's a member of the Japan Virtual Currency Exchange Associate (JVCEA), a body overseeing the regulation and compliance of crypto trading in Japan.
Sony has been delving further into the Web3 space, and recently, they issued warnings to over 700 AI developers, including prominent entities like OpenAI, Microsoft, Google, Spotify, and Apple Music. The warnings signaled Sony's firm stand against any unauthorized use of its copyrighted material in their development, commercialization, or training processes—explicitly using its music. Sony's stance is firm on safeguarding the compensation rights of both themselves and their artists.
Published At
7/1/2024 11:44:51 AM
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