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Overlai Debuts Beta App and Plugin on Aptos Blockchain for Digital Rights Protection

Algoine News
Summary:
Overlai, a platform aimed at safeguarding digital and intellectual property rights, has introduced the beta version of its mobile app and Adobe plugin on the Aptos blockchain. The tech works by applying an invisible watermark to the metadata of media, recording it on the Aptos blockchain as immutable ownership proof. The company's mission is to protect creators from AI scraping by offering a decentralized infrastructure and a "do not train" C2PA manifest to prevent unauthorized AI-training on intellectual properties.
Overlai, a tech-based platform dedicated to the protection of digital and intellectual property rights, has recently publicized the beta release of its mobile application and Adobe plugin through the Aptos blockchain. The system operates by examining media and assigning its metadata an "unseen watermark". This hidden watermark is recorded on the Aptos blockchain, preserving an unalterable proof of ownership. Representatives of the project clarified that regardless of the number of times the media is compressed, screenshot, or altered, and irrespective of where it's posted online, the ownership is consistently maintained. Overlai's co-founder and CEO, Luke Neumann, shared that the firm aspires to be the all-inclusive solution for copyright and intellectual property security in the world of digitalization. Neumann highlighted that, “We expect this platform to establish a new benchmark for ingredient tracing, royalty remittances, and origin verification. Collaborating with Aptos is crucial, as we have benefitted from their expertise to incorporate blockchain technology into an indispensable part of the future of internet content." Overlai is primarily centered on safeguarding artists and creators from AI scraping where AI systems scour the internet for media to enhance their training. As part of the measures, Overlai offers a start-to-finish decentralized structure that will expedite the next generation of ethically sourced models by granting creators a choice to approve or reject AI training. AI training strategies are generally involuntary, and AI operators often fail to get permission from the owners, royalty receivers, or stakeholders of the media or intellectual property before utilizing their intellectual property for AI training. Overlai's protections reportedly deter AI scraping through a “do not train” C2PA manifest that acts as a consistent, umbrella protection to shield media from being used by AI-training bots for training or content production. Avery Ching, the chief technology officer at Aptos Labs, echoed Neumann’s stance about the vital need to safeguard content creators. “Ensuring creators can both retain control over their assets and derive benefit from AI rather than be hampered by it is absolutely essential,” Ching stated.

Published At

6/11/2024 5:01:54 PM

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