OKX Partners with Immutable to Advance Web3 Gaming Ecosystem, Introducing a GameFi Launchpad
Summary:
Immutable has added 75 new Web3 games in the recent quarter, bringing the total to 270, in a bid to expand the blockchain gaming ecosystem. Cryptocurrency exchange OKX is capitalizing on this growth by partnering with Immutable to work on a GameFi launchpad, which will facilitate gaming releases and enhance the accessibility and discovery of upcoming Web3 games. The collaboration sees the integration of the OKX Wallet service with Immutable Passport, aiming to streamline and enrich gamers' experiences in the Web3 world.
As the sphere of blockchain gaming continues to expand, companies are working to seize this opportunity by creating partnerships aimed at drawing more players into the Web3 universe. On March 8, Immutable revealed they had added 75 new Web3 games in the recent quarter, raising the total of blockchain-based games hosted on Immutable to 270. As its gaming ecosystem flourishes, the cryptocurrency exchange, OKX, has made a strategic move into Web3 gaming via Immutable. Jason Lau, the top innovation executive at crypto exchange OKX, stated their collaboration with Immutable aims to broaden the scope of the Web3 gaming world. Speaking to Cointelegraph, Lau described the potential benefits of Web3 for gamers such as providing true ownership and fuelling innovation within the gaming sphere. He further elaborated that Web3 facilitates gamers to possess, trade, and profit from in-game assets, thereby enriching their gaming experience. He also pointed out the ability of Web3 to foster distinctive gaming mechanics, business strategies, and community engagement. Lau revealed that OKX and Immutable are currently developing a GameFi launchpad to maintain the growing incorporation of Web3 in the gaming industry. This launchpad will facilitate gaming releases on Immutable's zero-knowledge Ethereum Virtual Machine (zkEVM) chain. When queried about the advantages of this partnership for the crypto community, Lau stated that the upcoming launchpad would enhance accessibility and discovery of forthcoming Web3 games, experiences, and assets. Games introduced on the Immutable chain will be granted a range of OKX facilities, inclusive of its exchange, wallet, and nonfungible token marketplace. In addition to this, the OKX Wallet service will be integrated with Immutable Passport, a sign-in method conceptualized by the Web3 game publisher for games under its umbrella. As both entities offer tools to Web3 gaming companies, Lau emphasized the importance of blockchain gaming firms in transitioning gamers into Web3. He encouraged gaming projects to strive for creating standout game mechanics. Maintaining that games should be entertaining, interactive, and high in quality to attract gamers and sustain a solid community, Lau shed light on the importance of adopting Web3-specific features, thereby avoiding an echo of existing Web2 games. Lau also underlined the need for blockchain gaming companies to invest in nurturing communities centered around each game. Beyond game promotion, these firms should also enlighten players about the advantages of Web3. Reports show that Immutable has been enhancing its gaming ecosystem by introducing features that streamline Web3 gaming for players. On December 13, 2023, the blockchain platform unveiled its proprietary zero-knowledge proof scaling platform, known as zkEVM, which exempts game developers from user gas fees, ensuring a smoother transition for Web3 gamers. On December 19, Immutable launched its passport wallet infrastructure, a service designed to aid Web3 gamers by simplifying account management.
Published At
3/21/2024 7:00:00 PM
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