Notcoin: The Viral Game Introducing Millions to Crypto through Telegram
Summary:
Notcoin, the viral online game developed by Open Builders, has successfully introduced millions of Telegram users to cryptocurrency. The game's founder, Sasha Plotvinov, revealed that the initial plan was to simplify crypto for Telegram users. Notcoin quickly transformed into a social phenomenon, with user interactions, competitions, leaderboards, and teams playing a critical role in its success. Remarkably, 94% of Notcoin users joined the platform through referrals, illustrating its organic growth, with teams of friends competing and progressing together. This strategy of sidestepping conventional marketing methods contributes to Notcoin's appeal and its broad user base. Plotvinov described the game as an easier entry point to the world of Web3.
Notcoin, the viral online game, has found a solution to introduce crypto to users of the popular messaging app, Telegram, says Sasha Plotvinov, founder of Open Builders, who developed the game. Notcoin smashed previous records in January by achieving a staggering 20 million sign-ups in just 26 days after its launch. When compared to Axie Infinity, another well-known game based on blockchain technology, which at its height in 2022 attracted 2.78 million monthly active users, Notcoin demonstrates that gaming can successfully serve as an entry point into the world of crypto for millions. During an interview with Cointelegraph at the Token2049 event, Plotvinov revealed that the initial aim was simply to familiarize Telegram users with cryptocurrency.
Plotvinov shared that his team spent considerable time studying the large user base of Telegram and the TON blockchain, a technology underutilized despite its impressive capabilities. Deciding to streamline the entry process for beginners was the key, explained Plotvinov. The Notcoin team's strategy was to eliminate all initial obstacles and create a user motivation by introducing them to the world of Web3.
Plotvinov added that Notcoin became more than just a game, it morphed into a social event involving user interactions, competitions, leaderboards, and teams. This social aspect was critical to the success of the game and became easily achievable through Telegram. These factors contributed to the game becoming a social sensation, with about 53,000 communities vying against each other to reach the top league.
Plotvinov pointed out that instead of resorting to traditional marketing strategies, everything evolved organically in the Notcoin project. Astoundingly, 94% of all Notcoin users were brought in by other pre-existing users, with player progress creating a communal incentive. He said, "We call them friends. You have friends, you just invite them and you play together, and you can see how they're progressing."
Plotvinov also explained that Notcoin deviated from the typical paradigm where there is an attempt to convince users of the inherent value of a project. Rather, the Notcoin developers chose to reverse this concept, adopting an approach that didn't seek to convince users of its worth. As Plotvinov put it, "we're not trying to convince you, it's probably nothing, you know?
Published At
4/19/2024 11:45:00 PM
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