Nodle Unveils Click: Blockchain-Based App to Combat Fake News and Artificial Media
Summary:
Nodle, a decentralized infrastructure provider, has launched a blockchain-based media authentication application known as "Click." This application, primed to combat fake news and artificially generated media, utilises the company's ContentSign solution to verify data from mobile devices. Click stands in alliance with the Coalition for Content Provenance and Authenticity (C2PA) and the Content Authenticity Initiative (CAI). The app ensures that only images or videos captured through the Click app's camera can be authenticated, ruling out AI-edited or -generated content. The CEO of Nodle confirmed plans for advanced features and indicated the potential of a premium offering while assuring the availability of a free version.
Nodle, a provider of decentralized infrastructure networks, has unveiled the first version of its blockchain-based app, Click, that validates media, and could be instrumental in tackling synthetic media and misinformation. The firm has also engineered an SDK for its solution ContentSign, that ensures the veracity of data captured on mobile devices using blockchain technology. Click is compatible with and part of the Coalition for Content Provenance and Authenticity (C2PA) and the Content Authenticity Initiative (CAI), a project spearheaded by Adobe and the Linux Foundation to establish a benchmark standard for media certification.
Nodle's CEO, Micha Anthenor Benoliel, mentioned to Cointelegraph that Click is primarily intended for use by photographers, citizen journalists, reporters, law enforcement, sports enthusiasts, paparazzi, and content creators. He added that given its inclusion in the C2PA and CAI, the app is well suited to news and journalism applications.
To authenticate an image or video, users utilize the camera function within the Click app to capture the content. It is then signed off and recorded on Nodle’s underlying blockchain and stored in the device's local gallery. It is also published on a Click’s public page, citing the contributor. The CEO clarified that images and videos authenticated via Click must be captured using the app's native camera without using artificial intelligence editing or alterations.This ensures that there is no chance of disseminating false or machine-generated media content on the platform.
Major stock image platforms, Getty and AFP, continue to be the main source of imagery for numerous sectors including news outlets and advertising firms. Benoliel explained that Click seeks to become a reliable partner to these organizations by providing verified, field-captured content.
Cointelegraph queried about the protocol in place for managing intellectual property rights, especially when capturing media at official events such as the World Economic Forum and the FIFA World Cup. In response, Benoliel stated that they plan to launch location and event-sensitive features that would allow authorized personnel exclusively to capture images at such events.
The CEO confirmed that Nodle’s infrastructure is capable of storing vast amounts of content and said that while they will always provide a free version of their product, user upload limits may change in future iterations where a premium offering is provided. More importantly, the platform is principally used to validate photo and video content, attesting its ownership and authenticity but does not currently offer image or video detection or royalty management services.
The broader journalism sector has yet to fully explore the potential advantages of blockchain technology. The Associated Press for instance, had announced a partnership with blockchain-based startup Civil in 2018 for content licensing but the platform was shuttered in 2020 as its team and technology moved to Consensys to create identity solutions on Ethereum.
Published At
12/14/2023 11:16:04 AM
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