NBCUniversal and Aptos Labs Forge Partnership to Revolutionize Web3 Fan Experiences
Summary:
NBCUniversal and Aptos Labs have teamed up in a long-term partnership aimed at delivering Web3 fan experiences, customer loyalty schemes, and gaming opportunities. Aptos has a history of creating unique fan offerings for major Universal films. This alliance seems to be a continuation of NBCUniversal's strong interest in Web3 offerings, including digital scavenger hunts and augmented reality experiences. Aptos Labs, under the leadership of former Meta executives, is also renowned for their significant contributions in blockchain technology.
A long-term collaboration has been reached between Aptos Labs and NBCUniversal with the aim of offering Web3 fan interactions, customer loyalty schemes and gaming experiences for the media conglomerate. Aptos, known for creating fan experiences for high-profile Universal films, is set to build on the existing Web3 projects from NBCUniversal. In March 2023's noteworthy example, Aptos released a game associated with the movie "Renfield," enabling players to seek superpower-giving bugs matching film scenes, with rewarding prizes such as collectible digital art. It also generated an array of digital content for the film "The Exorcist: Believer," including behind-the-scenes footage, augmented reality components and prize-winning opportunities for those who bought tickets via Fandango.
NBCUniversal continues to push the envelope with Web3 experiences, such as a digital scavenger hunt during Halloween Horror Nights at the Universal Studios venues in Hollywood and Orlando. This venture was coordinated with MoonPay's blockchain payment platform. Greg Reed, Universal Pictures' VP of Technology Partnerships, emphasized the fast-paced evolution of the media and entertainment sector, significantly propelled by fan experiences and preferences. NBCUniversal, part of the telecommunications behemoth Comcast, has ownership over DreamWorks film studio and the Peacock streaming platform.
Aptos is a stronghold of blockchain technology, founded by ex-Meta executives Mo Shaikh and Avery Ching. In October 2022, the company launched a proof-of-stake blockchain using a programming language initially created for Meta's unsuccessful Diem stablecoin project. It is the power behind the PancakeSwap decentralized crypto exchange, Chingari Indian social media platform and Overlai intellectual property rights defense service. To increase its appeal to the financial services industry, Aptos integrated artificial intelligence tools from Microsoft's Azure OpenAI service in August.
Published At
6/21/2024 12:51:55 AM
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