Manchester City and OKX Launch Unique NFT Collection to Boost Fan Engagement
Summary:
Manchester City Football Club is launching a unique nonfungible token (NFT) collection as part of its long-term partnership with cryptocurrency exchange OKX. The collection, called "Unseen City Shirts", allows fans to win exclusive jerseys and matchday experiences based on the rarity of the NFT. Manchester City's aim to offer digital ownership to its fans paves the way for further exploration into Web3 technology.
Manchester City, a leading football club in the Premier League, is set to release a unique nonfungible token (NFT) range which presents fans with an opportunity to acquire a handful of exclusive jerseys and matchday experiences. As part of an ongoing collaboration with the cryptocurrency exchange OKX, the "Unseen City Shirts" initiative has been launched. The digital collectibles can be minted on the OKX app, with redesigned, commemorative football shirts being awarded based on the rarity of the NFT. Manchester City celebrities Sergio Gómez, Erling Haaland, and Jérémy Doku unveil "The Roses and the Bees" special edition jerseys, highlighting the hand-painted contributions of artist Christian Jeffrey.
Following an exclusive interaction with OKX's CMO Haider Rafique and Manchester City's Nuria Tarré, in charge of Marketing and Fan Experience, further light was shed on the campaign details. Jersey designs from the exclusive collection reflect the Lancashire rose and the industrious nature of Manchester's worker bee, a handiwork of artist Christian Jeffrey. The NFTs' rarity, as Rafique elucidates, is algorithmically determined. Five ultra-rare NFTs would offer a play-on-pitch encounter, a pair of tickets to a Manchester City match and a limited edition City jersey.
Another five rare NFTs, available for minting at no cost within the OKX Marketplace, would unlock a tour of the stadium, a hospitality ticket, and a "The Roses and the Bees" design jersey. Premier League football club's pursuit of broader, more technically adept, and innovation-embracing audiences prompted the release of the NFTs. Manchester City is intrigued by the thought of offering another realm of ownership to its supporters: digital ownership. The always-evolving nature of technology and evolving applications is what makes Web3 environments exhilarating, as stated by Tarré.
Manchester City has been enthusiastically probing new possibilities in Web3 technology, either independently or in association with OKX, maintaining a proactive stance towards experimenting with fresh technology in Web2 and the metaverse. The club ventured onto the Roblox platform in late 2022. Enhancing the utility of sports enthusiasts and Web3 users via basic NFTs tied to physical assets is the objective of the past three years of groundwork, according to Rafique.
The crypto exchange first linked up with Manchester City in March 2022, then became the club's official practice kit sponsor for the 2022/23 season before finalizing a new deal to be City’s official sleeve partner under a multi-year contract in June 2023.
Published At
4/22/2024 12:00:00 PM
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