Grimes Spearheads the Fusion of Music and AI, Paving the Way for Artistic Collaboration
Summary:
The world-renowned musician and producer, Grimes, is at the forefront of blending music and Artificial Intelligence (AI), by openly promoting its use and launching her platform, elf.tech, for the legitimate use of her voice in music creation. This move has caught the eye of creatives and industry executives globally, pushing them to reconsider the potential of AI in the creative industry. Grimes is demonstrating the vast potential artists can harness when they control their data and rights, and she promotes AI as a tool for artistic collaboration rather than a threat. With developments like this, the music industry is witnessing a shift in paradigm from competition to collaboration.
Artificial intelligence (AI) has made a significant impact this year worldwide, particularly shaking things up across many industries. The creative world, and more notably, the music industry views AI as a bane and a boon, as it stokes the art of creation while possibly infringing copyright laws. Celeb musician and producer, Grimes, has taken a novel approach towards the rise of AI. She was among the early adopters outspoken about AI's potential after ChatPGT was introduced in late 2022. In a radical move, Grimes announced in April that she would share half of the earnings with creators making AI-based music utilizing her vocals. Post this, Grimes launched elf.tech, a unique platform for legitimate use of her voice for generating music.
Grimes made Time Magazine's Top 100 People in AI list in September. Recently, a collaboration happened where over 200 GrimesAI tracks were made accessible to creators on the music platform Slip.stream. Talking to Cointelegraph, Grimes' manager Daouda Leonard, the CEO of CreateSafe, a research institute for music IP rights, discussed how creatives can leverage AI. He defines the current era of the technological revolution as the DARQ ages - Distributed, Artificial, Reality and Quantum. He says that embracing this new technology is the only way forward for industry executives, artists, and companies.
With AI, creators can now incorporate artists' voices into their own creations while AI firms use creative data to refine their systems. Hence, prioritizing a robust content management and royalty system is crucial. Grimes' management revealed that they use smart contracts, another innovative technology, for managing data about credits and due payments. Slip.stream shared this belief, stating that progressive artists, executives, and firms must visualize and experiment with such applications to safeguard their clientele and capture any benefits. They warned that failing to adapt could bring trouble, as evidenced by the multiple lawsuits against AI firms for creative copyright infringements this year by the likes of the Author Guild and Universal Music Group (UMG).
Showing the way forward, Grimes is demonstrating the possibilities when artists control their data and rights. “Only if you utilize your masters and publishing rights correctly, ownership is beneficial,” said Daouda. Grimes believes in experimentation and exploring possibilities. He also suggested that any artist willing to take risks with technology could be perfect for this kind of initiative.
Many insiders who understand the opportunities AI presents to artists are trying to find ways to derive benefits without losing their authority. They believe AI to be a 'creative amplifier.' Slip.stream stated that proactive artists demonstrate that AI won't be replacing humans with robots, but rather facilitating novel collaboration methods, which were not available before Grimes and CreateSafe. This enables anyone in the world to team up with their favorite artist and enhances fan engagement and creative output.
Grimes shared a similar view on X, formerly Twitter, promoting the transition from competition to collaboration a few days post her alliance announcement with Slip.stream. Daouda concluded that AI's impact goes beyond collaborations and samples. He said AI allows people to realize their ideas in just minutes or even seconds. While the value of it is subjective, the objective fact is that it opens up new ways of expression and could potentially be therapeutic, as music has a healing power, and the chance to participate in it is empowering.
Published At
11/6/2023 1:43:39 PM
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