Gresini Racing, MotoGP Guru, and SPORTPASS Launch Fan-Powered Sponsorship Program
Summary:
Gresini Racing has collaborated with MotoGP Guru and SPORTPASS, a subsidiary of Animoca Brands, to introduce a fan-focused motorsport sponsorship program. The initiative allows MotoGP fans to acquire personal team sponsorship packages starting from 125 euro and aims to decentralize the traditional team-ownership model by allowing individual fans to actively participate. The packages offer a host of benefits, such as VIP experiences at the 2024 Grand Prix events, name placement on the bikes, exclusive events, and interaction opportunities with team members.
In an innovative venture, Gresini Racing has joined forces with MotoGP Guru and Animoca Brands' division SPORTPASS to roll out a sponsorship program centred on fans. This program provides MotoGP enthusiasts with the opportunity to buy personal team sponsorship packages, with prices beginning at 125 euro. In a conversation with Cointelegraph, WePlay Media's Founder, Graeme Warring, spoke about the most significant hurdle in implementing fan-based MotoGP sponsorship packages. He noted the difficulty lies in marketing a completely new and unique product.
Warring explained how WePlay Media, the gaming studio responsible for MotoGP Guru, has established the necessary organization structure and designated teams to facilitate real-life experiences. He noted that making sponsorship affordable allows a broader and more diverse audience to participate, limiting the risk of centralization dominance.
Warring emphasized the fan sponsorship program supports the heart of the crypto space principle - decentralization. It offers the chance for fans to take ownership and play a more vital role. Regarding how decentralization could potentially shape the future of professional sports, he stated that it's an open question. However, he cited how decentralization has already created more equal opportunities in several areas.
Gresini Racing's fan-based sponsorship program offers packages that include VIP Paddock Experiences for the 2024 Grand Prix events, name placement on motorcycles and team websites, exclusive events, and virtual calls with team members. Package owners can also purchase personalised merchandise and have an opportunity to win a Ducati Panigale V4S previously used by Marc Marquez.
Published At
6/1/2024 4:00:00 PM
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