Google Updates Cryptocurrency Advertising Policy: Allows NFT Gaming Ads, Bans Gambling Promotion
Summary:
Google has updated its cryptocurrency advertising policy to allow blockchain-based NFT gaming ads that don't promote gambling. The changes will be effective from September 15th, with ads restricted to games meeting specific criteria. Wagering or staking NFTs against other players or for crypto rewards remain banned. NFT casino games and social betting with real-world prizes are also prohibited. Developers and publishers must comply with gambling policies to advertise gambling-related content integrating NFTs. Google had previously banned all crypto-related ads in 2018 but later allowed registered US companies to advertise cryptocurrency exchanges and wallets.
Google has revised its cryptocurrency advertising policy to permit blockchain-based NFT gaming ads, with the condition that they do not promote gambling or provide gambling services. The new changes, effective from September 15th, will be applicable only to games that meet specific criteria. These criteria include NFT games that enable players to purchase in-game items such as virtual clothing, weaponry, or armor to enhance their gaming experience. However, ads for games involving wagering or staking NFTs against other players or for cryptocurrency rewards will remain prohibited. Similarly, NFT casino games and social betting platforms offering real-world prizes will also continue to be banned. Developers and publishers looking to advertise gambling-related content integrating NFTs will need to comply with the Gambling and games policy and obtain the necessary Google Ads certification. It is worth noting that Google previously imposed a blanket ban on cryptocurrency-related advertising in 2018, but has since relaxed its stance to allow certain registered companies targeting the US to advertise on its platform.
Published At
9/6/2023 4:07:17 PM
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