Google Contemplates Introducing AI-Powered Premium Features in Its Search Engine
Summary:
Google is reportedly considering adding premium, AI-driven features to its search engine, marking the first time a key Google service could come with a price tag. The company has announced that the traditional free and ad-supported search experience will continue. The plan potentially includes adding AI-powered search functionalities to its premium subscriptions, which already include the Gemini AI assistant for Gmail and Docs. The AI-specific searches demand more power and are costlier, hence, offering "Search Generative Experience" for free might not be a profitable move. The company also launched a new paid tier, Google One AI Premium, offering access to its Gemini AI model.
Google is contemplating launching premium, AI-powered features within its search engine platform. This represents a first, with a key Google service being assigned a premium price tag. Nonetheless, the company has assured that its free-to-use advertising-driven search experience will continue. On April 3, a Financial Times report shed light on Google's strategies, which potentially include adding AI-propelled search functions to its existing premium subscription benefits. These benefits presently incorporate Gemini AI assistant for Gmail and Docs. Most of Google's profit comes via ad revenue. Notable offerings include premium access to Gemini AI on Gmail and Docs, but none of these enhance the search experience. Google's signature product, Google Search, has remained free since its inception in the early 2000s. Though, the tech behemoth may be exploring novel revenue streams. The report clarified that the conventional Google search platform will remain free and search results will still display advertisements, even for premium subscribers. As the AI competition intensifies, tech companies are striving to saturate the market with their products. Google is testing its AI-centric search tool designed to offer personalized stories along with web links and adverts. However, incorporation into the main search engine has been slow due to the tepid uptake of its experimental "search generative experience".Tying into this is the launch of ChatGPT, which further facilitates AI-to-human communication. However, AI-specific searches command more computational power, and thus, are more expensive. Consequently, if Google intends to offer its "Search Generative Experience" for free, it might not prove profitable. A Google representative stated that there are currently no plans to implement an ad-free search experience. The company is committed to developing premium features and services to enhance the subscription division across Google.In February, Google augmented its consumer subscription service with a fresh paid tier offering access to its latest AI model, Gemini. Customers availing this Google One AI Premium subscription can utilize the advanced Gemini chatbot and leverage the generative AI model within widely used services such as Gmail and Google Docs.Recognized as a trailblazer of the technological foundation driving the present AI boom, Google now finds itself competing against OpenAI, the creator of ChatGPT, and its key endorser, Microsoft.
Published At
4/4/2024 11:03:42 AM
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