Fox Corporation and Time Collaborate on Blockchain Verification to Combat Media Misinformation
Summary:
Fox Corporation has joined forces with global media brand Time to use Fox's Verify protocol, aiming to make content licensing and verification unchangeable. The initiative is set to upkeep the authenticity of journalism and fight media misinformation. Time, being the first external partner for the Verify protocol, is working to incorporate blockchain verification in journalism. A shift to an independent zero-knowledge blockchain is planned for the Verify protocol, based on positive feedback, reinforcing content validation security and empowering developers in creating verifiably authentic projects.
Fox Corporation has teamed up with worldwide media entity, Time, using Fox's Verify protocol to ensure content licensing and verification remains unchangeable. The joint effort strives to preserve the legitimacy of journalism and address disinformation in media. Time's COO, Mark Howard, outlined this purpose, saying, "Time is delighted to unite with Fox's Verify in providing validated, fact-focused journalism during a period when reliable information is crucial".
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Time will be the inaugural external publishing collaborator for the Verify protocol as revealed by Fox, with the venture aiming to incorporate blockchain validation within journalism. Fox Corporation's CTO, Melody Hildebrandt, voiced support for the alliance, commenting: "With Time, we've found a collaborator that mirrors our optimism for AI, as well as upholding brand value and genuineness while offering our content in innovative and relevant ways".
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Verify was initiated on Polygon's proof-of-stake system in January and utilizes cryptography to authenticate and record the origins and progression of digital content. The protocol connects AI platforms and media companies by verifying over 300,000 pieces of content encompassing Fox. Marc Boiron, Polygon Labs' CEO, discussing with Cointelegraph, illustrated: "The collaboration between Polygon Labs and Fox Corp on Verify highlights the positive influence of blockchain. Time, a globally respected media house, is the perfect inaugural external publishing collaborator".
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Fox confirmed that, based on favorable feedback, it will shift Verify from the Polygon PoS system to an independent zero-knowledge blockchain using Polygon's Chain Development Kit. Created with Gelato, a decentralized smart contract automation tool, Boiron expressed optimism about Fox's transition towards ZK technology, stating to Cointelegraph: "Verify, with Gelato handling implementation, can transition to a ZK L2 chain via Polygon CDK, laying the foundation for exponential growth". This switch will make content validation more secure, open-source, and will enable developers to create authentically verifiable projects.
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Published At
6/18/2024 4:30:00 PM
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