Fox Corporation Introduces Blockchain Platform to Authenticate and Monitor Online Content Usage
Summary:
Fox Corporation has released the Verify platform, a blockchain-based tool that allows businesses to monitor the use of their content online. Developed in partnership with Polygon Labs, the system authenticates the origin of media used by AI companies. Amid the rise of AI-generated content, Verify aims to identify the true source of online material and give media publishers more control over copyright issues. This innovation comes in wake of various lawsuits in the technology and media space concerning content authenticity and copyright infringement.
Fox Corporation, a prominent media powerhouse behind brands such as Fox News, has initiated a blockchain platform to help businesses monitor their online content usage. A communication on January 9th by Polygon Labs informed that Fox has made available the Verify platform - an invention of Polygon - aimed at archiving the history and source of any registered media employed by AI companies. The platform was created in collaboration with Fox's internal tech team.
This innovation ensures readers of the authenticity of an article or image as originating from the claimed publisher. As AI-produced text and pictures become more widespread on the web, Verify stands to aid consumers in identifying the true source of content while enabling media publishers to better oversee interactions with AI platforms that sift through internet content.
With the surge of AI instruments and AI-produced media, distinguishing genuine information from fabrications poses a challenge, thereby increasing the necessity to validate the provenance and genuineness of every piece of content.
The Fox Corporation, on the heels of enhanced AI tools and AI-generated media usage, unveiled their blockchain platform, Verify, aiming to tackle copyright and citation issues arising from content usage by different companies.
Polygon Labs outlined that Verify could ascertain if Fox-generated content used on another platform had received the media heavyweight's verification. This tool appears to target the verification of content's origin and authenticity rather than its accuracy.
Fox News, a subsidiary of Fox Corporation, has been embroiled in a lawsuit initiated by tech enterprise Smartmatic. The suit is tied to the media channel allegedly disseminating a false narrative pertaining to the 2020 US Presidential Election's results. The media organization similarly settled a lawsuit filed by Dominion Voting Systems in April, with Fox paying $787 million.
In a landmark case in December, The New York Times sued OpenAI and Microsoft, alleging the unauthorized utilization of its content to train AI conversation bots. This development rocked the media industry as media houses scramble to adjust to an evolving landscape revolving around AI-created content. It's worth noting that a significant part of 2023 saw the Writers Guild of America and the Screen Actors Guild - American Federation of Television and Radio Artists engage in a strike over studios' use of AI tools.
Published At
1/9/2024 7:34:21 PM
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