Elvis Presley to Return to Stage through AI in Layered Reality's New Initiative
Summary:
UK-based Layered Reality is set to employ artificial intelligence (AI) in recreating musical legend Elvis Presley for live performances in a project titled "Elvis Evolution". Using AI and holography, Layered Reality plans to offer fans an immersive tour of Elvis's life, culminating in an AI-rendered "live" performance. This venture aligns with a growing trend of using AI to recreate late artists' performances, an approach attracting both enthusiasm and skepticism within the music industry. The debut show is scheduled for November in London, with a global tour to follow.
UK-based Layered Reality has unveiled plans to use artificial intelligence (AI) technology to resurrect the musical legend, Elvis Presley, for onstage performances. The project, named "Elvis Evolution", will utilize AI and holographic imagery, curated from a vast array of Presley's personal pictures and home footage, to provide an encapsulating experience for fans. This virtual ride through Elvis’s journey, from his Mississippi roots and Graceland residence to his memorable performances in Vegas, has been teased by Layered Reality's CEO, Andrew McGuinness, as culminating in an AI-rendered "live" performance by the King of Rock n Roll himself. The show is slated for a November premiere in London, before moving on to other global cities such as Las Vegas, Berlin and Tokyo. Layered Reality is yet to reveal the specifics of the AI technology involved in the Elvis recreation.
This news follows a recent trend of using AI to recreate performances by past sensations. In November 2023, Universal Music Group (UMG) produced what was dubbed the 'final song' by the Beatles with AI assistance. The track titled "Now and Then" was produced using AI to recreate John Lennon’s vocals.
Some current musicians, such as notable artist and producer Grimes, have also adopted AI. Grimes even created her own open-source software, elf.tech, aimed exclusively at making legal duplications of her voice using AI. Grimes revealed she would be sharing 50% royalty with those who compose AI music using her vocals.
However, the replication of artists using AI has sparked mixed reactions. During the ground-breaking SAG-AFTRA strike that resulted in a 118-day Hollywood shutdown, the creation, usage, and manipulation of performers' "digital replicas" was a controversial negotiating point. While an eventual agreement was reached, many in Hollywood still express unease about the potential impact of AI replication on job opportunities and future use of their likenesses.
Published At
1/4/2024 1:12:27 PM
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