Decline in ChatGPT User Traffic Linked to Summer Break, But Student Engagement Resumes
Summary:
Popular AI chatbot, ChatGPT, experiences a decline in user traffic for the third consecutive month in August. The decrease is due to students taking a break during the summer and now returning to classes. However, there is a slight increase in visits from US-based users. Additionally, a survey shows that many students have been using ChatGPT for schoolwork, with some reporting an improvement in their GPA.
The AI chatbot, ChatGPT, has experienced a decline in user traffic worldwide for the third consecutive month in August, based on data provided by Simliarweb, an analytics company. In August, the number of visitors accessing OpenAI's popular chatbot on desktop and mobile sites decreased by 3.2% to 1.43 billion. This drop follows a 10% decrease in traffic observed in the previous two months. Moreover, the average time spent on the site also decreased slightly from 8.7 minutes to 7 minutes in August. However, there was a small increase of 0.4% in visits from users based in the United States during August. The number of unique visitors to the site, which had declined in June and July, rose by 3% in the U.S. and 0.3% globally in August. According to David F. Carr, Senior Insights Manager at Similiarweb, who authored the report, this fluctuation in user activity could be attributed to students taking a break during the summer and now returning to classes. Carr stated that "Students seeking homework help appears to be part of the story: the percentage of younger users of the website dropped over the summer and is now starting to bounce back." This hypothesis is supported by the decrease in audience engagement from ChatGPT users in the 18-24 age range, both in the U.S. and globally, during the summer months. The data shows that in the U.S., traffic from the 18-24 age group dropped by 10% in May, 15% in June, and an additional 4% in July. In April, visitors aged 18-24 accounted for 30% of the total audience share in the U.S. Intelligent.com conducted a separate survey in May 2023, which included responses from 1,223 undergraduate and graduate students in the U.S. The survey revealed that 30% of the participants admitted to using ChatGPT for schoolwork during the academic year. Furthermore, 46% of those respondents stated that they "frequently" used the tool for homework, and 1 in 8 claimed that their usage of the AI chatbot contributed to an improvement in their GPA. Currently, there are no comprehensive regulations concerning the use of AI in U.S. universities. However, in Japan, the Ministry of Education has already expressed plans to permit limited usage of generative AI tools in elementary, junior high, and high schools.
Published At
9/8/2023 12:10:55 PM
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