Dairy Queen and Weirdo Ghost Gang Launch Joint NFT Pop-Up Store in China
Summary:
Dairy Queen is set to launch a pop-up Nonfungible Token (NFT) store in Chengdu, China, in partnership with the local NFT project, Weirdo Ghost Gang (WGG). Running from November 15 to December 31, the "Ice and Snow Season" themed store will offer co-branded merchandise, including a special ice cream, and exclusive perks for WGG NFT holders. This collaboration aims to enhance consumers' understanding of NFT art IP, emphasizing Dairy Queen's commitment to new media digital marketing.
In a unique alliance with the nonfungible token (NFT) project, Weirdo Ghost Gang (WGG), Dairy Queen is all set to establish a pop-up NFT shop in Chengdu, China. As per an announcement, the store, bearing the theme of "Ice and Snow Season," will be in operation from November 15 to December 31. The store will offer an array of jointly-branded products, including a Dairy Queen-WGG inspired ice cream. Moreover, the partnership comes with additional benefits to WGG NFT owners. With a strong presence in the Asia-Pacific user community, this initiative is expected to impact positively.
The Dairy Queen-WGG NFT outlet will be located on Chunxi Road in Chengdu. The collaboration intends to provide consumers with deeper insights into the NFT art IP of WGG and emphasizes Dairy Queen's commitment to digital marketing in new media. The acquisition aims to amplify customer experiences and relations.
ManesLab, a Hong Kong-based Web3 holding company, produced 5,555 "Lil Ghosts" NFTs for the WGG collection in 2021. Since its launch, the collection's trading volume has exceeded 21,510 Ether (ETH) ($43.5 million), with a current base price of 0.485 ETH ($995.2).
In August, the WGG introduced the "City Party Map - Shanghai Station" event in collaboration with local food retailer Jiujiu Duck Neck. NFT holders could avail discounts at over 200 retail stores. Furthermore, the project unveiled the "Ghost Season" event last month in Beijing's upmarket shopping center, The Box, where its NFT art was showcased on 3D screens.
During the harsh cryptocurrency winter, numerous NFT projects have sought collaborations with Web2 and traditional physical companies for marketing purposes. In Singapore, the Wassies by Wassies NFT Collection inaugurated a pop-up hotel under its own name in March. The hotel, which operated until September, provided Wassie-themed rooms at around $100 per night.
Published At
11/15/2023 10:00:00 AM
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