Crypto.com Garners Global Exposure through High-Profile Sport Sponsorships, Nearing 100M Users
Summary:
Crypto.com, a cryptocurrency exchange, has gained significant exposure due to high-profile sponsorship deals with Formula 1 (F1) and the Ultimate Fighting Championship (UFC). Its logo's visibility in these platforms has led to remarkable brand recognition worldwide. The company's president, Eric Anziani has credited their strategic investments with establishing the Crypto.com brand and driving its user base, which is nearing 100 million in 2024. Additionally, the firm has launched Crypto.com Prime, a specialized service for high-volume, affluent traders.
Through high-value sponsorship deals with Formula 1 (F1) and the Ultimate Fighting Championship (UFC), cryptocurrency exchange Crypto.com has positioned itself prominently amidst major global fanbases. Company president and COO, Eric Anziani, shared insight on the firm's effective ad campaigns in a comprehensive interview with Cointelegraph on 9th February. Anziani expressed satisfaction with their notable partnerships with F1, UFC and also, in Los Angeles, their naming rights agreement with Crypto.com Arena.
According to market surveys conducted by the exchange, their branding ranks favorably amongst retail cryptocurrency users worldwide. Anziani pointed out the challenge of establishing and maintaining a recognizable brand in a short time, attributing their success to these strategic investments.
On their rise to popularity, Crypto.com has tapped into a broad audience. Stats by ESPN show that the 2023 F1 season had an approximate viewership of 1.11 million per race in the U.S alone. Global numbers from the F1's 2022 season show an audience of over a billion viewers throughout the race season. UFC events also have considerable viewership worldwide, comparable to an individual F1 race.
Prominently featuring the Crypto.com logo in UFC's octagonal ring opened prime advertising opportunities in one of the world's most rapidly expanding sports. Partnerships like this have significantly contributed to the platform’s increasing users, with estimates reaching 80 million in 2023. The latest numbers from Anziani disclose that the exchange is nearing 100 million users in 2024.
Apart from expanding its reach, Crypto.com also plans to offer specialist services to affluent, high-volume traders. In February 2024, the firm introduced Crypto.com Prime, an exclusive program that mandates a $1 million deposit to activate membership. Catering to those who seek low fees and deep liquidity for large trades, it bundles institutional-level custody, a million-dollar account protection, and unrestricted fiat transfers.
In a competitive market, Anziani asserts that exchanges distinguish themselves through unique offerings and business strategies. User preferences often come down to three major factors: a trustable platform where funds are secure, convenient and easy access to cryptocurrencies, and, for high-volume traders, reliable API connectivity and exchange liquidity.
In the midst of rising ecosystem failures, Anziani identifies a strong foundation of compliance and security as the starting point everyone seeks. Major sports events have thus become ripe opportunities for cryptocurrency exchanges to gain visibility. OKX, notable sponsor of Manchester City and the McLaren F1 team, and Stake, a crypto betting platform that recently secured a two-year naming rights contract with Sauber's F1 team in 2024, are models of such strategic brand positioning.
Published At
2/12/2024 12:54:56 PM
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