Coca-Cola Teams Up with Microsoft for a 5-year, $1.1B AI Endeavour; Microsoft to Expand AI hub in UK
Summary:
The Coca-Cola Company has entered a five-year agreement with Microsoft to leverage artificial intelligence (AI) across diverse business operations. The partnership, worth $1.1 billion, will focus on Azure OpenAI Service and other technologies to boost innovative AI use. The pair will also test Microsoft's AI assistant, Microsoft Copilot 365, for workplace efficiency. Meanwhile, Microsoft also revealed plans for significant, long-term investment in an AI hub in the UK.
In a landmark five-year agreement, The Coca-Cola Company and Microsoft have joined forces to enhance the use of artificial intelligence (AI) across diverse business operations. Coca‑Cola has devoted $1.1 billion to Microsoft Cloud, harnessing its generative AI and cloud computing prowess. As revealed in an April 23 statement, the partnership will focus on the combine exploration of Azure OpenAI Service and other technologies to boost innovative AI applications across several business sectors. They will further experiment with Microsoft's AI assistant, Microsoft Copilot 365, to analyze its potential to boost workplace efficiency. Coca-Cola has transferred all its applications onto the Microsoft Azure platform in line with the initiative. Judson Althoff, Microsoft's Executive Vice President and Chief Commercial Officer, highlighted the significant advancement made in promoting AI integration across Coca‑Cola and its network of independent global bottlers through their sustained partnership. Leveraging Azure OpenAI Service, Coca-Cola is currently investigating the potential of AI-powered digital assistants to enhance performance metrics related to customer experiences and streamline operations and efficiency. The AI collaboration between Coca-Cola and Microsoft dates back to 2020, commencing with a contract valued at $250 million. "Microsoft's capabilities bolster our deployment of AI to drive incremental enterprise value," commented Neeraj Tolmare, The Coca-Cola Company's Senior Vice President and Global Chief Information Officer. Meanwhile, on April 9, Microsoft AI Executive Vice President and CEO Mustafa Suleyman announced the corporation's plan for a "noteworthy, enduring investment" in the United Kingdom as recruitment in the region begins. He stated, in his blog, that the U.K. is a repository of a vast pool of AI expertise and talent, thus Microsoft AI aims to engage top AI scientists and engineers in this fresh AI hub. His remarks coincided with his announcement of the establishment of an AI hub in the U.K., focusing on the development of AI language models and infrastructure. Moreover, it plans to develop tools for foundation models and establish collaborations with global AI teams and partners like OpenAI.
Published At
4/24/2024 1:36:10 PM
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