Celebrities Rally Against Unauthorized Use of AI Deep Fakes
Summary:
Notable personalities including Tom Hanks, YouTuber Mr. Beast, and broadcaster Gayle King have openly criticized the unauthorized use of their likeness in AI deep fake videos. Hanks, King, and Mr. Beast each discovered AI versions of themselves promoting various products and services without their consent. With rising cases of such deep fakes, there are ongoing calls to regulate this practice, especially ahead of the 2024 U.S. presidential elections. Additionally, Hollywood studios and actors are debating the role of AI in future entertainment projects, marking significant tension in ongoing labor disputes.
Throughout the year, artificial intelligence (AI) has remained a prominent topic of discussion in Hollywood, particularly in regard to its use for creating deep fakes of public figures. Recently, well-known personalities such as Tom Hanks, YouTuber Mr. Beast and broadcaster Gayle King have openly condemned the unauthorized use of their likeness in these digitally manipulated videos.
The first of these deep fakes was spotted by Hanks himself. On October 1, he shared a still from the video on Instagram, cautioning his followers about the false representation and stating that he had nothing to do with it. In the imitation video, the AI-version of Hanks was used to advertise a dental program, a venture he isn't associated with.
Subsequently, on October 2, Gayle King, a renowned American TV personality, posted her deep fake video on Instagram. This AI-created video, using footage from one of King's recent broadcasts, seemed to promote a product she had no knowledge about or had endorsed. King warned her lots of followers about the situation, stating that her audio and video were manipulated to serve a false narrative. She received significant support in comments, with many expressing unease about the disturbing nature of such deep fakes.
The next day, YouTuber James Donaldson, popularly known as MrBeast, took to social media site X to debunk a knocking-off video of himself that seemed to endorse a dubious offer for an iPhone 15 Pro. MrBeast questioned the readiness of social media platforms to deal with the rising wave of AI-generated deep fakes, which he described as a severe issue.
As numerous cases of AI deep fakes increase, no established regulation or legislation has been imposed to control this practice. In the United States, however, lawmakers are mulling over rules for controlling political deep fakes, especially with the 2024 presidential elections approaching.
Meanwhile, in the sphere of entertainment, actors and Hollywood studios are bargaining terms over AI's implications in future projects. AI's role is a significant point of contention in the ongoing strike by members of the SAG-AFTRA. According to studios' proposition, extras should agree to a single day's pay for their scans, handing over complete rights to the companies subsequently.
While the Writer's Guild strike concluded, securing negotiated terms for AI use in creating written material in the entertainment industry, the mentioned strike remains unresolved.
Published At
10/3/2023 9:23:17 AM
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