Biden's Reelection Campaign Searches for Meme Expert to Engage Gen Z Voters
Summary:
President Joe Biden's reelection campaign is seeking a meme expert, a move aimed at engaging Gen-Z voters. The "Partner Manager" role, involving interaction with top meme pages and digital media companies, is rewarded with a slightly above-average wage for digital marketers. The team has previously leveraged memes, notably the "Dark Brandon" gimmick, to depict Biden as internet-savvy. This strategy reflects Biden's effort to engage younger voters, matching an emerging trend among Democrats endorsing cryptocurrency following Trump's advocacy. Trump, who's familiar with memes, recently capitalized on his viral mugshot by selling associated merchandise and launching an NFT collection.
The reelection squad for President Joe Biden has begun a search for a meme expert, a move which suggests they want to appeal to the Gen Z demographic. An opening for a "Partner Manager" was recently announced by the Biden for President campaign, with the selected individual handling the engagement and operations for the internet's prime content and meme pages. The meme manager, to be based in Wilmington, Delaware, will receive an annual salary between $65,000 and $85,000 – slightly higher than the average income for a digital marketer in the U.S, per data from Indeed. The specific job duties include managing relationships with digital media corporations, podcast creators, and the control of meme pages across various social media platforms.
In terms of using memes, this isn't a new territory for Biden's team; they previously embraced the "Dark Brandon" laser-eyes meme in 2022, hoping to represent the octogenarian as someone who understands the internet. When Seth Meyers, host of the Late Night show, asked Biden about the Dark Brandon meme in February, he retorted, “I resent the hell out of it,” and instantly drew attention with a pair of dark sunglasses. Subsequently, at the April White House Correspondents’ Dinner, Biden referenced the persona, sparking applause from the assembled audience.
Related: Biden shares a 'laser eyes' meme in Super Bowl's wake – unrelated to Bitcoin.
This latest move indicates President Biden, the oldest American president ever, is making an effort to draw in a younger voting pool. Numerous democrats now seemingly support crypto after former presidential candidate Donald Trump argued in favor, likely to attract voter attention. On the contrary, Trump himself is comfortable with meme culture; his August 2023 mugshot from Fulton County Jail, tied to his fourth indictment, was widely shared. His campaign team capitalized on the situation by selling merchandise with his image, even releasing a “MugShot” nonfungible token (NFT) collection in December. Support for the Trump-inspired MAGA memecoin surged in May following his pro-cryptocurrency remarks.
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Published At
5/23/2024 8:51:17 AM
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