Axel Springer and OpenAI Team Up to Integrate Journalism into AI Technology
Summary:
Axel Springer, a leading European media company, is partnering with OpenAI to incorporate journalism into ChatGPT AI technologies. The partnership will use contents from Axel Springer's media to enhance OpenAI's language models. The goal is to improve user experience and transparency and tackle AI-generated misinformation, known as "hallucinations". A global Ipsos survey showed concerns about AI's potential to increase misinformation spread and aid in realistic fake news production. The collaboration also seeks to enable ChatGPT users to generate summaries from Axel Springer’s media brands. Furthermore, the potential of AI in combating misinformation is being explored with new tools and guidelines for responsible AI use in news reporting.
Europe's major media corporation, Axel Springer, is joining forces with OpenAI to weave journalism into ChatGPT AI tools, as shared by the German publishing house on its Dec. 13 blog post. The partnership seeks to use content from Axel Springer's media brands to enhance the learning capabilities of OpenAI's comprehensive language models, targeting a superior ChatGPT user encounter with current, reliable content on various themes, plus augmented transparency via full-article attributions and linkages.
AI chatbots, which generate content, have consistently struggled with fact accuracy, occasionally creating misleading data, commonly known as 'hallucinations'. OpenAI announced steps to minimize these AI hallucinations in a June post on its official website. These hallucinations appear when AI systems produce factually incorrect data that confuses or lacks connection to real-world evidence. They can take different forms, like creating false information, inventing nonexistent events or people, or providing wrong details on certain subjects.
The incorporation of AI and journalism has posed certain challenges, including transparency and misinformation issues. An Ipsos Global survey revealed that 56% of Americans and 64% of Canadians think AI will increase misinformation spread and 74% globally believe that AI aids in producing convincingly realistic fake news.
OpenAI and Axel Springer's partnership targets ensuring ChatGPT users can generate summaries using media brands of Axel Springer, including Politico, Business Insider, Bild, and Die Welt.
However, the potential of AI in tackling misinformation is being investigated, as evidenced by tools like AI Fact Checker and Microsoft incorporating GPT-4 in its Edge browser. The Associated Press has answered these worries by setting guidelines limiting the use of generative AI in news reporting, underlining the necessity of human supervision.
In October 2023, scientists from China's University of Science and Technology, along with Tencent's YouTu Lab, developed a tool to fight against 'hallucinations' by AI models.
Published At
12/14/2023 2:03:23 PM
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