Artificial Intelligence Outranks Bitcoin and Crypto in 2023 Google Search Trends
Summary:
In 2023, Google Trends data revealed a surge in searches for "Artificial Intelligence (AI)" compared to "Bitcoin" or "Crypto." The interest shifted from Bitcoin and Crypto to AI around August 2022, with AI leading the search trends in 2023. Despite Bitcoin's recovery this year, search interest was dominated by AI, reflecting advancements in the AI industry and the unveiling of new technologies like OpenAI’s ChatGPT. The highest interest in Bitcoin originated from El Salvador, Nigeria, Netherlands, Brazil, and Switzerland, and in AI from Vietnam, China, the Philippines, and Myanmar. Additionally, AI trumped crypto in job searches post the launch of ChatGPT.
Throughout this year, people have displayed more curiosity in "Artificial Intelligence (AI)" compared to "Bitcoin" or "Crypto," as per the evaluation from Google Trends. While the interest in "Bitcoin" or occasionally "Crypto" surpassed "AI" since 2020, the trend began to change from August 2022 onwards. The surge in the searches for "AI" became significant from November 2022, coinciding with the unveiling of OpenAI’s ChatGPT, thereby widening the gap from crypto-related queries. AI dominated the search queries sphere over "Crypto" or "Bitcoin" in 2023, supported by Google Trends data. Presently, "AI" records a score of 91 on the Google Trends chart, whereas Bitcoin stands at 22. Google assigns these scores ranging from 0-100 considering a topic's relevance to the sum of queries across all subjects.
These results may be expected, given Bitcoin's decline during the latter half of the bear market cycle spanning 2021 and most of 2022. It witnessed some recovery this year. Bitcoin, which started the annum valued at $16,900 — considerably below its record high of $68,729 on Nov. 11, 2021, saw an upswing of roughly 150% to touch $43,400 at the moment of this report, as per CoinMarketCap. The data from Google Trends suggest that El Salvador, Nigeria, Netherlands, Brazil, and Switzerland exhibited the highest interest in Bitcoin.
In contrast, AI marked a standout year witnessing various advancements from fears about AI replacing actors, the surge in AI nude apps, and the excitement generated by new chatbots like ChatGPT, Google Bard, Meta AI, and GrokAI, with the latter introduced by famed tech entrepreneur Elon Musk. Vietnam, China, the Philippines, and Myanmar showed most interest in AI, according to Google Trends data.
Crypto X (previously known as Twitter) user Autism Capital was among the initial ones to note this trend in their Dec. 26 post for their nearly 250,000 followers. A comment on the post speculated that the discrepancy could be because Bitcoin and Crypto are relatively older, implying that individuals might have already researched these crypto terminologies in the past years.
Additionally, in July, AI clearly became a favorite among job seekers, as shown by a study conducted by crypto data aggregator CoinGecko. It identified that the initiation of ChatGPT in November 2022 sparked a surge in the searches for “AI jobs” — outperforming searches for “crypto jobs” by a factor of four. Reports also highlight the real-world application of AI in crypto, including crypto-focused AI markets and AI in financial analytics.
Published At
12/26/2023 8:27:35 AM
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