Apple Set to Launch AI Endeavour 'Apple Intelligence' at June's WWDC, Eyes Revamp for Siri
Summary:
Apple is planning to introduce "Apple Intelligence," its artificial intelligence platform at the upcoming Worldwide Developers Conference. The company aims to utilize a mix of on-device and cloud strategies for AI services, keeping user privacy at its core. Apple is also set to upgrade Siri with advanced features, enabling it to carry out complex, personalized tasks. Despite delays in Apple's entry into the AI arena, the tech giant hopes the launch will fortify its position in the market throughout 2024.
Apple is on the cusp of launching its own artificial intelligence (AI) platform named "Apple Intelligence," as an answer to the ongoing AI trend in the tech industry. Bloomberg reports suggest that Apple will introduce this range of AI-powered offerings at the upcoming Worldwide Developers Conference (WWDC) scheduled for June 10-14. According to the report, Apple plans a mixed on-device/cloud strategy for weaving AI services throughout its product array. iPhones and iPads, when feasible, will employ on-device chips for AI functionality, while cloud services will step in when heavier models are required. This balance should let Apple ensure user privacy for features like predictive text, typing prompts, and straightforward inquiries. For more advanced generative capabilities, it seems Apple will collaborate with OpenAI on the project dubbed ChatGPT. Interestingly, Microsoft, a known OpenAI partner, provides the cloud services.
Apple also allegedly plans to enrich Siri with new features. Once a byword for digital assistants, Siri has shown its age in recent times, falling behind counterparts such as Samsung who have already adopted cutting-edge generative technology. The revitalized Siri should be able to follow intricate instructions to carry out personalized actions, like deleting certain emails or editing photos. Although it remains unclear how consumers will react to Apple's delayed entry to the AI field, early reactions to the term "Apple Intelligence" have been largely unfavorable.
Tech pundits, consumers, and analysts have all eagerly anticipated Apple's debut in generative AI following the historic launch of OpenAI's ChatGPT. Innumerable pieces speculated about Apple's perceived delay in the so-called AI race as competitors like Microsoft and Google seemed eager to stake their claim. In contrast, Apple has been comparatively silent about its AI strategies up until this point. Hopefully, the release of AI-crafted Apple emojis, a revamped Siri, and the introduction of "Apple Intelligence" across Apple's product line will ensure the company retains its place as a market leader throughout 2024.
Published At
6/8/2024 8:36:27 PM
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