Apple Leaps into AI: New Developments Set for 2024 Unveiled by CEO Tim Cook
Summary:
Apple's CEO, Tim Cook, confirmed that they are developing generative artificial intelligence features due to launch later this year. Apple faces increasing competition in the AI field from tech giants including Google, Microsoft, and Meta. In addition to revealing its AI plans, the company teased about significant launches for 2024, including the iPhone 16 and 16 Pro, an upgrade to iOS 18, and the debut of their AR/VR headset, Vision Pro.
Apple's CEO, Tim Cook, unveiled that the tech giant is investing in generative artificial intelligence (AI), with the new features slated to debut towards the end of the year. He disclosed this development during the corporation's earnings conversation on February 1, emphasizing his expectation for the company to thrive in the AI and generative AI sphere. Cook assured that Apple would persist in its dedication to innovations, particularly AI, and remains eager to divulge more about their work later in the year.
Queries about Apple's AI road map from analysts were strategically sidestepped by the CEO, only mentioning that they're thrilled about certain developments to be announced later in the year. Every year in June, Apple usually debuts new software products during the Worldwide Developers Conference (WWDC).
Despite the anticipation surrounding Apple's AI intentions, it faces stiff competition from other tech behemoths like Google, Microsoft, and Meta, who have steadily advanced in the AI realm over the past year.
Apple's value dipped below the $3 trillion mark on January 29, leaving Microsoft to claim the title of the most valuable publicly traded company globally. The success of Microsoft, according to their earnings response, has been powered by the integration of AI at every level of their technologies.
Google and YouTube's parent company, Alphabet, revealed a consolidated Q4 revenue of $86 billion in their earnings conversation, up by 13% from the previous year, credited to its AI innovations and advancements, with their new Gemini model indicating a promising future.
In addition to unpacking its AI initiatives, Apple is hinting at major launches set for 2024. Among them are the next upgrade to their smartphone line - the iPhone 16 and 16 pro, as well as iOS 18, which many believe could be the most significant update to the operating system yet. Additionally, come February 2, Apple will introduce Vision Pro, its first augmented reality/virtual reality (AR/VR) headset. Upon the launch of Vision Pro, over a million apps, including 600 developed specifically for Vision Pro, will be available for users to explore.
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Published At
2/2/2024 1:11:45 PM
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