Apple's Vision Pro Adopted by Majority of Fortune 100 Companies, Exciting Updates Expected
Summary:
Apple's mixed-reality headset, Vision Pro, has been purchased by more than half of Fortune 100 companies, indicating its growing enterprise adoption. The device, launched in February 2024, is used in innovative ways, including medical training. An upcoming product announcement is due next week, which may possibly relate to Vision Pro. Rumors circulate of a less expensive model launching ahead of Vision Pro 2 slated for 2026.
The Vision Pro headset from Apple, a device intended for mixed-reality spatial computing, has been adopted by over half the Fortune 100 companies, each procuring at least one unit. This news was announced by CEO Tim Cook during the company's 2024 first quarter earnings call. He indicated that the growing adoption of Vision Pro signals increased enthusiasm about Apple's offerings. He mentioned that: "Over half of Fortune 100 companies have already acquired units of Apple's Vision Pro, and are exploring innovative ways to utilize this technology in previously impossible ways.” The Vision Pro entered the market in early February 2024, priced at $3,499. While it appears to not have significantly impacted the consumer market where more affordable options like Meta's Quest VR headsets exist, it is anticipated, as reported by Cointelegraph, that Apple's leading role in spatial computing and its Vision Pro will influence mainstream adoption of the metaverse particularly at the enterprise level. Unlike popular headsets that provide users with completely immersive virtual reality experiences, the Vision Pro is designed for mixed reality and augmented reality experiences that blend real-world elements with digital imagery, a concept that Apple refers to as spatial computing. Instead of positioning this device as a social and gaming product, corporations are utilizing Vision Pro for metaverse-related business applications, such as assisting in training doctors to perform surgeries when cadavers are unavailable. Tim Cook also hinted about an imminent update during the earnings call, indicating that adoption by the Fortune 100 companies was "just the beginning" and stated that "We are preparing for a major product launch next week that we believe our customers will appreciate." While it is uncertain if this relates to Vision Pro, there are rumors about the release of Vision Pro 2 in 2026 with a more affordable version anticipated prior to that. If these rumors hold true, Apple's forthcoming event "Let Loose" scheduled for May 7th could be the ideal platform to introduce a more affordable Vision Pro model for 2025. Related: Apple recruits Google AI personnel, establishes 'enigmatic' lab.
Published At
5/4/2024 10:20:52 PM
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