Adidas Launches RESIDENCY by adidas to Support Emerging NFT Artists
Summary:
Adidas launches RESIDENCY by adidas, a digital artist in residency program in collaboration with the Triple Stripes Studio to support and showcase emerging creators in the NFT space. The program features upcoming artists and their NFT artworks, and will run from Sept. 4 to Sept. 11. Yuga Labs announces the upcoming open beta release of Legends of the Mara, a new game set in the Otherside metaverse, providing players with a collection-based 2D strategy experience. A Mutant Ape Yacht Club NFT sells for 500 ETH, despite the recent downturn in Yuga Labs' NFT projects. Trading volume for NFL All Day NFTs sees a 570% surge in anticipation of the upcoming NFL season. In other news, Lufthansa launches its NFT loyalty program and TinyTap integrates new AI NFT tools for educational purposes.
Adidas has launched a digital artist in residency program called RESIDENCY by adidas, also known as the Triple Stripes Studio, to support and showcase emerging creators in the NFT space. The program will kick off on September 4 and run until September 11, with a series of online and in-person events. The aim is to provide a platform for digital artists to connect with the brand and its community of collectors and connoisseurs. Two resident artists, Dearnostalgia and Moto, have been announced as the first participants, and their NFT art will be available for sale starting on September 6.
Yuga Labs, the creator of Bored Ape Yacht Club, has announced the upcoming open beta release of a new game called Legends of the Mara (LoTM) in the Otherside metaverse. LoTM will introduce a new adversary called "The Shattered" and offer more background information on the existing NFT Koda characters. The game, described as a collection-based 2D strategy game, will allow players to utilize virtual land plots to earn rewards and new NFTs. The open beta will be available later this month, and the game will continue to evolve leading up to its full launch.
In an impressive sale, a Mutant Ape Yacht Club (MAYC) NFT was purchased for 500 ETH ($817,000) on September 1. The sold NFT, MAYC NFT #30002, featuring the Mega Zombie trait, was acquired by NFT whale and Taiwanese music celebrity Jeffrey Huang, also known as MachiBigBrother. This sale is notable considering the downturn Yuga Labs' NFT projects have faced this year, with the floor price for MAYC currently at around 5.2 ETH ($8,500).
The NFL All Day NFT trading volume for Dapper Labs has seen a surge of 570% in the past week, according to data from CryptoSlam. With approximately $976,000 worth of NFL All Day NFTs changing hands, this marks the largest increase in trading volume among the top 20 highest-selling NFT projects. The rise in interest may be attributed to the upcoming NFL season, set to begin on September 7, as well as the introduction of "dynamic" NFTs that update to showcase player highlights of the new season.
In other news, Lufthansa, one of Europe's largest airline groups, has launched its NFT loyalty program on the Polygon Network. Passengers will now have the opportunity to turn their trips into NFTs, which can be used to unlock rewards such as miles and business lounge vouchers. Additionally, TinyTap, an ed-tech subsidiary of Animoca Brands, has integrated new artificial intelligence NFT tools aimed at educators and parents, providing enhanced educational experiences.
Published At
9/2/2023 6:36:47 AM
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