Addressable Partners with AppsFlyer to Enhance Targeted Marketing for Web3 Applications
Summary:
Addressable's CTO, Asaf Naddler, discusses a partnership with mobile analytics provider AppsFlyer, aimed at improving marketing campaigns for Web3 applications. Addressable plans to target audiences based on their blockchain activity, by connecting wallet owners to their social profiles for targeted advertising. The platform now supports seven different Ethereum Virtual Machine (EVM) chains and integrates conventional Web2 information with blockchain data. Furthermore, the integration with AppsFlyer allows clients to access and target users of Web3 mobile applications.
Wallet data from blockchain transactions might revolutionize how businesses engage with users, developers, and traders in the Web3 space. Key to this is infrastructure that bridges the gap between wallets and social media profiles. Addressable's chief technology officer, Asaf Naddler, shed light on the company's collaboration with mobile analytics provider AppsFlyer during Paris Blockchain Week. The goal is to boost marketing efforts for Web3 applications. Addressable aims to navigate the roadblocks of user acquisition in the cryptocurrency market. They've held over 300 dialogues with marketers in the last two years, focusing on ways to reach target demographics based on their blockchain activity.
According to Naddler, the focus is on identifying traders, developers initiating smart contracts on blockchains, NFT collectors, and blockchain game enthusiasts for targeted advertising. Addressable's technology facilitates the identification and targeting of specific Web3 wallets from different Ethereum Virtual Machine (EVM) blockchain networks. He provided a walkthrough of the Addressable platform and how users can pick out and target wallets from assorted EVM blockchains for precision-targeted ad campaigns.
Because most Web3 wallets use alphanumeric and anonymous identifiers, conventional advertising platforms struggle to reach wallet holders. Addressable's solution integrates traditional Web2 and blockchain data to tap into a specific but expanding sector of the internet. Their model connects wallet owners to their social media profiles enabling businesses to run specially targeted ad campaigns on platforms like Twitter and identical outlets to correlate with specific wallet groups. The system is designed particularly for Web3 businesses and clients. Addressable offers data visualization of wallet dispersion, including geographical locations.
Currently, Addressable supports seven separate Ethereum EVM blockchain networks, that includes BNB, Polygon, Arbitrum, Optimism, and Avalanche. The primary focus is on gathering data to generate wallet profiles and link them to tangible data to establish targets, according to Naddler.
The incorporation of AppsFlyer into Addressable's technology adds further capabilities to the targeted ad platform. It allows clients to access data from Web3 mobile applications and target their users. Furthermore, platforms can use shared data from Addressable to reap benefits beyond merely increasing application downloads, a move that Naddler describes as an industry landmark. As a leading mobile marketing tool serving brands such as TikTok, Disney, Binance, and Crypto.com, AppsFlyer seeks to enhance mobile app marketing strategies with detailed attribution data. The partnership should enable Addressable to engage with a considerable portion of Web3 mobile applications.
Published At
4/17/2024 5:00:00 PM
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