AMPTP Proposal Addresses AI and Data Transparency in Striking Actors and Writers Dispute
Summary:
The Alliance of Motion Picture and Television Producers (AMPTP) has presented its proposal for resolving the strike by actors and writers, which includes guidelines for the use of artificial intelligence (AI) and data transparency in the entertainment industry. The proposal states that AI cannot be considered a writer and material generated by AI will not be protected intellectually. It also ensures that writers who rework AI-generated scripts will receive compensation as original authors. The proposal requires disclosure of the script's origin and offers increased access to viewership data for writers. This development follows Hollywood studios' ongoing efforts to incorporate AI technology.
The Alliance of Motion Picture and Television Producers (AMPTP) has revealed the specifics of its proposal aimed at resolving the ongoing strike by actors and writers. One notable aspect of the proposal pertains to the use of artificial intelligence (AI) in the entertainment industry. According to the proposal, generative AI will not be recognized as a writer, meaning that any material created by AI will not be considered as literary or subject to intellectual property protection. Additionally, the proposal ensures that generative AI-generated content will not impact credits, rights, or compensation. While companies will be permitted to use AI-generated scripts as source material, any writer who reworks the script will receive compensation equivalent to that of the original author. Furthermore, any studio or production company seeking a writer's assistance in developing an AI-produced script must disclose the origin of the script.
Originally released on August 11, the initial proposal lacked substantial information on key concerns raised by the striking parties.
In addition to addressing AI-related issues, the updated proposal also touches on data transparency matters. Prior to this offer, writers had limited access to metrics related to their work. Under the new proposal, viewership data will be made available to writers in quarterly confidential reports. However, initially, this data will only include subscription video on demand (SVOD) metrics and not those from advertising or transactional videos. The AMPTP proposal suggests that this increased transparency will enable the Writers Guild of America (WGA) to develop proposals for restructuring the current SVOD residual regime in the future.
These latest developments, announced on the 114th day of the strike, mark the latest efforts by Hollywood studios to incorporate AI technology. On May 3, the studios rejected the Writers Guild of America's request to completely ban AI from the writing room. Other proposals have been made, including the scanning of background performers and granting companies ownership of the scans, images, and likenesses, with compensation provided for the initial day of work. These proposals have faced backlash from industry professionals. Nevertheless, there is a clear indication that major production companies are keen on integrating AI, as evidenced by Netflix's recent job postings for AI positions offering high salaries of up to $900,000.
Published At
8/23/2023 8:18:17 AM
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