'Dos Equis's "Most Interesting Man" Endorses Bitcoin ETFs for Bitwise Asset Management'
Summary:
Renowned actor Jonathan Goldsmith, famous for his role as 'The Most Interesting Man in the World' in Dos Equis beer ads, is reprising his character to advocate Bitcoin (BTC) exchange-traded funds (ETFs) for Bitwise Asset Management. He endorsed cryptocurrencies through a commercial, amidst Bitwise having a pending application with the US Securities and Exchange Commission. It's noted that SEC has not yet approved any BTC or Ether (ETH) exchange-traded product for U.S. listing and trading.
Known for his role as 'The Most Interesting Man in the World' in Dos Equis beer ads, Jonathan Goldsmith is reprising his famed character to advocate for Bitcoin (BTC) exchange-traded funds (ETFs) of Bitwise Asset Management. On December 18, a video was shared by Bitwise on X, the former Twitter, featuring Goldsmith in an opulent bar setting similar to his beer ad settings. This time, instead of uttering his iconic phrase "Stay thirsty, my friends" over a bottle of Dos Equis, he endorsed cryptocurrencies with: "You know what's interesting these days? Bitcoin. Look for Bitwise, my friends."
From 2006 to 2018, Goldsmith made numerous appearances as 'The Most Interesting Man in the World.' The ads are known for their amusing 'facts' concerning his character, like "he aced a Rorschach test effortlessly" or "he's on the upgrade list for flights he hasn't even scheduled." In 2019, he brought back the character for a Super Bowl ad and for a tequila brand, but otherwise the character has remained largely absent from the limelight, barring a surge in meme circulation. The actor is bringing his character back amidst Bitwise's ongoing Bitcoin ETF application process with the US Securities and Exchange Commission (SEC).
However, it's worth noting that the SEC has yet to approve a BTC or Ether (ETH) exchange-traded item to be listed for trading on an American exchange. Bitwise's BTC ETF decision was postponed by the SEC in August, prompting a revision of their application in September.
Cryptocurrency companies often employ well-known individuals like Goldsmith for endorsements. Despite many initiatives being successful, these personalities can sometimes face legal times in the event of a collapse or enforcement action. Examples include soccer player Cristiano Ronaldo's promotion of Binance, and Tom Brady's appearance in FTX ads.
Published At
12/18/2023 9:15:00 PM
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